Buying new kicks under this COVID stuff is, well, frustrating.
I’ve been wearing the same set of trail runners for some time now. I love them. They’re comfortable, they’ve got great traction, and they are tough. I’ve beat the hell out of them through Spartan races and a good bit of training for four years, and I am just now, somewhat reluctantly, wanting to buy some new ones.
As you can imagine I want the same make and model.
So, first steps: I go and do a little research online, and there is a new model out. Bonus: there’s an option that’s just a little wider in the toe box, which was my only beef with these shoes.
In the course in my online searching, I woke up the algorithms and am now getting enticing messages from the sporting goods chains with the shoes that are almost what I want (the wider option). Plus, I’d rather buy local, especially during the current trying times.
So I checked the website of my favourite local sporting goods store, since that’s where I bought my current bulletproof speed boots. Alas, their online store is not yet up and running. Worse, it is not apparent how I can contact them about a specific product.
So, from a customer perspective, a few ideas come to mind that might aid our local businesses, particularly in these trying times.
So, what can we take away from all this? Yes, we’re floundering around trying to figure out how to reach our customers under this new paradigm. At the same time, our customers are quite likely floundering around trying to figure out how to find us.
Let’s figure out how to tell them we’re still here, that we value their business, and we’re figuring out how to deliver them the service they’ve come to trust us for. Heck we might even find ways to make that service better.
I'm a science writer based in Saskatoon, Canada. While I write on a wide range of topics, I most often find myself exploring life and environmental sciences as well as the social science aspects of science communications. Examples include agricultural biotechnology, food and water security, and public response to innovations in genetic engineering and energy production.