Science, Simplified
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What's your story?

Have you just come up with an innovation your customers need to know about?
Have you published research that needs some lay-language translation to get the word out?
Maybe you're pitching investors and funding agencies to get behind your brilliant new idea?
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Let's come up with words that resonate, strategies that connect, and share your excitement.
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Writing

Never before have there been so many different channels with which to share your stories.

I've delivered for many of them:
  • Print and online articles and blogs
  • Social media content
  • Video and audio scripts
  • Speechwriting
  • Presentations
  • Promotion and advertising​
  • Proposals
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Strategy

What is your purpose?
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Okay, maybe that's a bit too existential: For today, for this story:
  • What are you trying to achieve?
  • Why do you want to tell your science story? Why now?
  • Who are you hoping to reach?
  • How will you know when you're successful?
I work with you and do the legwork to help answer these questions.

​Together, we create a plan with achievable objectives against which you can measure your success.


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SciComm Presentations

Having trouble communicating your science? Are your audiences indifferent or even hostile?

There are no silver bullets when it comes to science communication but there are some common pitfalls and proven techniques. 
  • The information deficit model
  • The foundations of belief
  • Active listening - even when it's exasperating
  • Putting a personal face on impersonal facts
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Let's talk about your team's needs, then put together a presentation or workshop to build their capacity.

Let me help you tell your story

What's your science story? Who needs to hear it and how? Let's get started.
Michael Robin
Science Writing and Communications
Saskatoon, Saskatchewan, Canada
m.robin@sasktel.net


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